A black oval shaped alarm clock from WILLIAM WIDDOP®. This classic alarm clock brings a touch of simple style to the home with a sweep ticker, an LED light to illuminate the dial and a snooze function. The clock is perfect for a bedside table with a beep alarm that can be set using the adjuster on the back. Established in 1883, WILLIAM WIDDOP® is our flagship brand, named after our founder who was a clockmaker and jeweller based in the Yorkshire town of Brighouse. With a strong focus on family traditions, we continue to manufacture classic clocks as well as producing new & innovative designs. WILLIAM WIDDOP® clocks are famed for their history, longevity and timeless style which remains steadfast in the range today. Manufactured with unrivalled quality for those who will cherish their traditional timepieces for many years to come.