A stylish matt black digital alarm clock with easy set multifunction. From WILLIAM WIDDOP® - over 130 years of unrivalled innovation and unbeatable quality in British timekeeping. Features: - Soft touch black plastic case - Easy read large digital screen - LED light / alarm snooze button - 4 way selector switch for setting time, alarm and alarm on/off mode - Increasing beep alarm Complete with a gift box. Requires 2 x AA batteries (not included). Established in 1883, WILLIAM WIDDOP® is our flagship brand, named after our founder who was a clockmaker and jeweller based in the Yorkshire town of Brighouse. With a strong focus on family traditions, we continue to manufacture classic clocks as well as producing new & innovative designs. WILLIAM WIDDOP® clocks are famed for their history, longevity and timeless style which remains steadfast in the range today. Manufactured with unrivalled quality for those who will cherish their traditional timepieces for many years to come.